It’s clear that investing in page speed has countless benefits to both your SEO performance and the digital experience of your site visitors.įor that reason, getting comfortable using Google’s PSI tool is a worthwhile endeavor for any site owner or digital marketer, even those with less technical or backend knowledge. htaccess file, so is also better implemented by a skilled web developer. With browser caching, images and videos will be stored on the user’s device and loaded from there the next time they visit the page.Įnabling browser caching requires editing (or creating) a. This is a very basic optimization that helps your webpages load faster for returning visitors. This optimization requires more backend knowledge, so make sure you consult a web developer to implement this strategy. In synchronous loading, the browser pauses all other actions while the JavaScript file loads.Īsynchronous loading lets the browser accomplish other tasks, like painting a table or loading a CSS Stylesheet, while simultaneously downloading the JavaScript. To keep it simple, asynchronous loading simply helps the web browser be a better multi-tasker.
#GOOGLE PAGE INSIGHTS UPDATE#
Some themes are more lightweight, use GZIP compression, or have a more responsive design.Ĭheck out this list of fast-loading WordPress themes, and consider whether you should update your own theme to improve your PSI scores and overall SEO. Choose a Faster Website ThemeĬertain website themes are optimized for speed and can significantly improve your load times. Redirects can increase Time-to-first-byte (TTFB), or the amount of time between the request to the server and when the first data is sent back to the requester.Īvoiding excessive redirect chains can help you improve page speed and is a good practice for better SEO overall. The easiest way to get started with the Google Calendar API is through API Connector’s built-in integration. Instead, store videos somewhere else (like YouTube), and embed video content on your web page to significantly improve load times. Part 1: Connect to the Google PageSpeed Insights API.
Not only do they take up a lot of space, but they can also place stress on your web server if lots of users are playing the videos at the same time. If you have videos on your site that feature your products or services, avoid uploading them to your site.
Use a content delivery network (CDN) to deliver your images.Set a specific height and width for each image.Having properly optimized images can go a long way in reducing FCP and LCP times and avoiding CLS issues. More than any other content asset, images and videos are the most likely to produce issues related to a slower speed and load times. The following best practices are some simple optimizations that can help improve speed and load times for the majority of webpages.
However, there are some common issues that impact page speed that webmasters tend to make. Depending on the Opportunities and issues that the PSI tool identifies, the next steps for any site owner will vary.
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